Wintjiri Wiru

TARGET MARKET SUMMARY

• Travellers to Uluru who are seeking to learn more about Indigenous culture and immerse themselves in an awe-inspiring cultural experience. 

UNIQUE SELLING POINTS

• Guests will experience a breathtaking light and sound show which will bring to life the ancient Mala story of the Anangu people. 
• The Mala story will be depicted using state-of-the-art technology that features a fleet of military grade drones (fit for the harsh outback conditions), light projections, and lasers. The soundscape is a mix of traditional ceremonial music (Inma) and narration in the local language, Pitjantjatjara. 
• Guests will experience Wintjiri Wiru from a sustainably built platform with expansive views out to Uluru and Kata Tjuta. 
• Local Anangu artist, Christine Brumby, a traditional custodian of the Mala story, has her artwork beautifully weaved into the structural designs of the viewing platform and the amenities building. 
• Guests will take in the stunning sunset while enjoying a gourmet hamper celebrating native ingredients on the Sunset Dinner experience. Light refreshments will be served during the After Dark Show. 
• Tour includes return transfers to and from Ayers Rock Resort hotels.
• The experiences will be available for your clients from May 2023.

ACKNOWLEDGEMENT STATEMENT

As custodians of the land, Anangu hold the Mala story from Kaltukatjara to Uluru. To share their story from Kaltukatjara to Uluru, RAMUS designed and produced an artistic platform using drones, light and sound to create an immersive storytelling experience.