Target Market Summary

• Backpackers and solo travellers seeking comfortable and safe stays, with access to shared facilities
• Budget-conscious visitors looking for comfortable and relaxed accommodation
• Tour groups seeking practical, community-style accommodation

Unique Selling Points

• Great value accommodation option at Ayers Rock Resort
• A range of room options are available, from private rooms with or without an ensuite, to shared dormitory rooms
• Three onsite restaurants, including the Bough House, Outback BBQ & Bar, and Outback Kiosk.
• The Outback is the social hub of Ayers Rock Resort, with a do-it-yourself BBQ & Bar and live music
• Communal self-service kitchen and laundry facilities
• Easy access to all Resort facilities and Uluru-Kata Tjuta National Park via the free resort shuttle bus
• Access to a variety of tours and experiences, as well as a range of free guest activities, within Ayers Rock Resort and the Uluru-Kata Tjuta National Park